AI Sales Intelligence Platform
Built an AI-powered sales intelligence platform that turns fragmented CRM data into prioritised buyer opportunities.
- Sector
- UK property
- Region
- United Kingdom
- Status
- Live in production
- Unified customer data layer
- AI lead scoring & prioritisation
- Prospect-to-property recommendation engine
- Governed outreach & engagement tracking
What we built
One list of every buyer, ranked by how likely each is to buy.
Each listing shows its best-fitting buyers first, with the reason for every match.
Flags buyers showing fresh interest and suggests the next step for staff to approve.
Sales staff message buyers on WhatsApp inside the same system, with every conversation kept.
Outreach can quote only the published price, availability and approved wording for each listing.
The data shown is invented.
The challenge
AIL had accumulated ~100,000 investor and buyer records across fragmented systems over more than a decade. Inconsistent data quality and limited visibility made prospect prioritisation and property matching highly manual and time-consuming.
What we did
- 01
Assessed the existing CRM landscape, data quality, workflows, and sources across the organisation.
- 02
Consolidated, cleaned, and structured customer data into a unified system of record.
- 03
Built a proprietary lead-scoring model to identify and rank prospects based on their likelihood to convert.
- 04
Developed an AI recommendation engine that matches prospective buyers with relevant live inventory.
- 05
Introduced governed outreach and WhatsApp engagement tracking to give the sales team visibility into customer interactions and follow-up activity.
Outcomes
- 01
Transformed a fragmented lead base into a structured, actionable sales pipeline.
- 02
Enabled the team to prioritise thousands of records in weeks rather than months.
- 03
Improved the speed from prospect identification to property recommendation and outreach.
- 04
Created a governed data and outreach workflow designed to support compliance and consistent customer engagement.
- 05
Established a scalable foundation for future AI-led sales automation.
Thousands
of buyer records cleaned, scored and prioritised
10×
increase in the volume of customer records the team could work through daily
<24 hrs
turnaround for product enhancements and workflow changes
AIL now has a single intelligence layer for identifying, matching and engaging high-potential buyers.
AI Voice Agent PlatformTell us the problem that costs you most and we will show you what AI and software can do about it.
- 1A conversation
- 2An audit
- 3A plan with milestones
Ronak DineshkumarCo-founder
We are a team of Forward Deployed Engineers across the globe.